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’TIS THE SEASON TO SHOP LOCAL
Small Business Saturday, Nov. 28-December, 2026
Make your holiday season a little more meaningful by shopping small, discovering something new, and supporting the local businesses that make Downtown Oceanside special.
This holiday season, MainStreet Oceanside and the City of Oceanside are bringing the community together to celebrate our local businesses through holiday shopping, exclusive rewards, community giving, and more.
Every purchase makes a difference. Let's make this holiday season one to remember!
Coming November 28: Holiday Gift Guide + Holiday Passport!
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OCEANSIDE HOLIDAY PASSPORT
Nov. 28-Dec. 31
Get ready to explore Downtown Oceanside and earn rewards along the way!
Launching on Small Business Saturday, November 28, our Holiday Passport will give you a fun new way to discover local businesses, track your shopping, and unlock exclusive rewards.
Check back November 28 to join the fun!
The Downtown Oceanside Ultimate Gift Guide
Looking for the perfect gift? We've got you covered!
Our 2026 Holiday Gift Guide is coming soon, featuring unique finds, local favorites, and gift inspiration from Downtown Oceanside businesses.
Business Resources
Are you a Downtown Oceanside business looking to get involved with MainStreet Oceanside's Shop Local programs?
If so, you can find more resources here: Shop Local Business Resources
Downtown Oceanside Holiday Events
OCEANSIDE HOLIDAY PASSPORT
Nov. 29-Dec. 24
COMING SOON! Take our challenge to shop, eat, and play local this holiday season! Simply use our digital passport and check in at 10 or more district shops, restaurants, and businesses from Small Business Saturday through Dec. 31, for a chance to win local prizes. Shop local for the holidays and get rewarded!
SMALL BUSINESS SATURDAY
Nov. 29-Dec. 24
These events and specials at participating 'Tis the Season to Shop Local businesses are sure to add some festive fun and Christmas cheer to your holidays.
HOLIDAY TREE LIGHTING CEREMONY & GIFT MARKET
Dec. 3, 5-9pm
During this special Sunset Market, Oceanside will welcome the holiday season with the Holiday Tree Lighting Ceremony at 6 p.m. at Regal Cinema Plaza. This annual event will be filled with activities for the whole family. Kids can visit with Santa from 6pm - 9pm, create a craft, and much more.
SUNSET MARKET'S HOLIDAY GIFT MARKETS
Dec. 4, 11, and 18
Discover eclectic holiday gifts from 200 artisans and merchants at San Diego County’s top weekly food and music street market. Every Thursday in December, enjoy photos with Santa, one-stop shopping and dining with hot food from around the world, plus gourmet holiday goodies, live music, kids activities, and more.
ABOUT ’TIS THE SEASON TO SHOP LOCAL
Winner of the 2019, 2021 and 2022 Small Business Saturday Neighborhood Champion Innovation Contest by Main Street America and American Express, ’Tis the Season to Shop Local is an annual holiday campaign to support local retail businesses and artisans by encouraging residents and visitors to shop local during the holiday season. The campaign is a partnership between MainStreet Oceanside, the City of Oceanside Economic Development, and the County of San Diego Community Enhancement Program.